DeLuz.com was once on the cutting edge of real estate.  It's founder tried unsuccessfully to get other area brokers to let him advertise their listings on his website.  This was what eventually led up to what is commonly known today as IDX or Internet Date Exchange, after brokers realized they were not doing their clients any favors by turning down free advertising ...

 Oh, by the way, did I tell you that AAA Properties and YourEastsideBroker will be happy to advertise any brokers's listings on the Eastside for free in Eastside Business newspaper.